Resources

Research, insights & commentary on the latest trends in sales and marketing.

Whitepaper

20 Reasons to Align Sales & Marketing

Organizations with tightly aligned sales and marketing teams achieve a 20% annual growth rate (source: Aberdeen). Check out the whitepaper to learn why it’s essential to stop the fight between sales and marketing.

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Whitepaper

Top 5 B2B Marketing Myths

Marketing myths are more common than you’d think. Check out the top 5 B2B marketing myths and the truth behind them so you can make sure you’re executing your marketing campaigns based on trustworthy data.

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Whitepaper

Create Your Buyer Persona Profiles

Leads who are nurtured with targeted content produce a 20% increase in sales opportunities (source: Aberdeen). Download the worksheet to create your buyer personas and start executing targeted marketing campaigns.

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Whitepaper

10 Productivity Hacks for B2B Marketers

As a marketer, how can you make the most out of your work day? Time management is difficult when you’re juggling multiple projects at once. Follow these tips to help you manage your time more effectively.

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Whitepaper

4 Problems B2B Sales Reps Face & How to Solve Them

In order to be successful, sales professionals need to engage prospects at each phase of the funnel. Download the whitepaper to learn how to tackle the 4 biggest problems sales professionals face.

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