Online Lead Generation

Online lead generation is a marketing term that refers to the generation of sales prospects showing interest in a consumer or business product or service through the Internet. Leads can be generated for customer acquisition programs, list building, e-newsletter list acquisition, building out reward programs, and loyalty programs.

A lead usually is the contact information of someone showing interest in a specific product or service.


Resources on Online Lead Generation

Online Lead Generation from your account book

Mining your account book for gold

To find great opportunities in your accounts, you must be like a miner sifting through rocks looking for gold. Whether you have 300 or 3,000 leads in your book, chances are that only a small percent will be gold, quite a few will be fool's gold and most will just be rocks.

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Six Tips for Lead Generation in LinkedIn Groups

The way a lot of people use LinkedIn,it might as well be a Rolodex. (Remember those dusty old collections of contacts and business cards you'd aimlessly flip through to find a contact to call?) With all the hype about social media, you've got to hope its tools work better.

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Four tips for stronger calls to action

Beware of asking for a commitment of any kind too early in a relationship. A CTA that reads something like "Apply Now" or "Sign Up Now" might be premature in the body of an email message. "It's like asking someone out on a date before you know his or her first name.

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How much Web form do you really need?

Your messaging worked its charm and now that potential lead has found a way onto your website for a white paper, webinar or other product or service. But getting coveted details from potential clients on your landing page can be a slippery slope, and one that's important to get right.

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