Tag Archives: Salesforce.com

Crafting the ‘unifying metaphor’ for marketing automation

Posted on January 20, 2011 by dcoleman

The number isn’t exactly proportional to the conversation. Roughly 3,500 companies worldwide have adopted marketing automation programs, according to Jeff Pedowitz, president-CEO of The Pedowitz Group, a demand gen agency, who said that such programs started to proliferate in the … Continue reading →

Posted in B2B Sales Lead Gen | Tagged , , , , , , | 2 Comments

5 New (And a Little Crazy) Ways To Align Sales and Marketing

Posted on November 16, 2010 by dcoleman

In a classic episode of The Odd Couple, Felix and Oscar’s constant squabbling starts to drive their friends away from them and the couple try to resolve the situation by going to group therapy. Of course, they get kicked out … Continue reading →

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AA-ISP names ZoomInfo ‘Provider of the Year’ for SaaS, CRM, Productivity

Posted on June 30, 2010 by dcoleman

Continuing our momentum from the Sales 2.0 Conference in Boston earlier this week, the American Association of Inside Sales Professionals (AA-ISP) has named ZoomInfo “Provider of the Year” in the SaaS, CRM, Productivity category.  Inside sales is becoming increasingly important for b-to-b … Continue reading →

Posted in B2B Sales Lead Gen | Tagged , , , , , | 1 Comment