Tag Archives: Sales Lead Management Association

Three chronic b2b sales problems and how to correct them in 2011

Posted on December 23, 2010 by dcoleman

Earlier this week we focused on b2b 2011 predictions. Today we are looking at three chronic b2b problems. We spoke with Russell Kern, president of marketing communications agency The Kern Organization, to get his take on how companies can go … Continue reading →

Posted in B2B Sales Lead Gen | Tagged , , | Leave a comment

DMA YouTube channel focuses on best e-mail practices

Posted on July 29, 2010 by dcoleman

File another one under, ‘We’re all media companies now.’ The Direct Marketing Association’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. Videos clips on the EEC channel … Continue reading →

Posted in B2B Sales Lead Gen | Tagged , , , , , , , , , , , | 4 Comments

Dialing up SLMA Radio

Posted on July 21, 2010 by dcoleman

It’s another opportunity for b-to-b sales execs to learn how to pump up the volume. The Sales Lead Management Association (SLMA) on Tuesday announced the launch of a weekly talk radio program focusing on sales lead management. Radio commentator Will … Continue reading →

Posted in B2B Sales Lead Gen | Tagged , , , , , , | 1 Comment