Tag Archives: Digg

Shining light on the end of the sales funnel

Posted on March 2, 2011 by dcoleman

Marketing automation is Job One among b2b companies. Or not. Twenty-one percent of b2b marketers said their marketing automation software is fully implemented while 37% said their marketing automation software is partially implemented, according to “MarketingSherpa’s 2011 B2B Marketing Benchmark … Continue reading →

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How are we doing? Be brutal

Posted on December 23, 2009 by dcoleman

As 2009 winds down – and 2010 riding in on a wave of uncertainty – it’s probably a good time to take stock of ZoomInfo’s blog, Follow the Lead, which was introduced last summer with the aim of helping sales … Continue reading →

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Friends don’t let friends multitask

Posted on December 17, 2009 by dcoleman

Let’s face it: We’re all guilty of multitasking. And the madness has to stop. Come on, be honest. How many of us can refrain from incessantly checking our BlackBerry while attending an important webinar? When chatting with a client on the telephone … Continue reading →

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