Resources

Research, insights & commentary on the latest trends in sales and marketing.

Whitepaper

3 Nurture Campaign Workflows Your Team Should Be Implementing For Lead Generation

The days of batch-and-blast emails are long gone. Today, recipients expect to receive the right content at the right time. So in order to make the most of different marketing initiatives, your team needs to have clear processes in place from start to finish.

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Infographic

The Essential B2B Marketing Stack for Your Team

In order to stay competitive in the constantly evolving B2B marketplace, you need to keep your team up to date on the latest marketing technologies. However, this is often easier said than done.

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Whitepaper

4 Outdated B2B Marketing Solutions & What to Do Instead

The days of untargeted campaigns are long gone. Today, in order to turn more prospects into sales-ready leads, you need to truly understand who to get in touch with, and the best ways to reach them. Most marketers realize this. And yet, many still struggle to implement new strategies, or don’t know what other options are out there.

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Whitepaper

9 Mistakes You Might be Making that are Hurting Your Sales & Marketing Campaigns

Despite their best efforts, sales and marketing teams often miss the mark. And in retrospect, many of the mistakes they make seem silly. So how can you tell if the methods you’re using are hurting more than they’re helping?

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Whitepaper

How to Target Your Key Accounts Using Data

In sales, even finding one great lead can feel like a reason to celebrate. But why stop there? If you use your B2B data, you can identify more of the right accounts, focusing on those that are most likely to generate revenue or help you meet strategic goals.

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