Achieving Account Based Marketing Success Using ZoomInfo

Achieving Account
Based Marketing Success
Using ZoomInfo

Account based marketing (ABM) helps align organizations around their key accounts, allowing marketing and sales to focus together on where the growth is most likely to come from. ABM campaigns are personalized and are designed to resonate with each individual account.

Download the whitepaper to learn how ZoomInfo can help you achieve ABM success by:

  • Gaining deeper insight on your data before building out targeted campaign lists
  • Expanding deal size by fueling your funnel with new, targeted contacts similar to your best buyers
  • Shortening the sales cycle by eliminating unqualified buyers immediately

Fill out the form to receive your free copy of the whitepaper today.







Copyright © 2016 Zoom Information

How Marketing Advocate Boosted their Marketing Qualified Leads

How Marketing Advocate Boosted their Marketing Qualified Leads (MQLs) by 300% Using ZoomInfo

Are you looking to boost your marketing qualified leads (MQLs), improve your email click-through rate (CTR), and maintain an actionable and accurate contact database? Download the growth story to learn how Marketing Advocate was able to do all of this and more.

After partnering with ZoomInfo, Marketing Advocate was able to:

Grow their contact database
by 300% by fueling it with
new, targeted contacts
matching their best buyers

Improve email
CTR by 900%

Increase click-to-open-rate
(CTOR) by 820%

Copyright © 2016 Zoom Information

Learn More about Your Email Contacts and Grow Your Professional Network

Do you ever wonder who that person is cc’d on your email chain? You started the conversation with one person and now you are emailing back and forth with several people whose email addresses you don’t recognize. Get their information with ZoomInfo Connector, an Outlook plugin that brings ZoomInfo’s industry leading contact and company intelligence right to your email inbox.

With ZoomInfo Connector, you can:

  • Access valuable background information on email contacts, including job titles and work history.
  • View contacts’ direct phone numbers and email addresses.
  • Get information about the companies contacts work for, including revenue, industry, company size, and location.
  • Gain control of the sales process and start every conversation with a clear idea of who you are talking to and what that person’s role is within an organization.

Increase Your Marketing ROI with ZoomInfo for Oracle Eloqua

Raise your hand if you've seen this scenario play out before: You've crafted the perfect marketing campaign. One that attracted the right audience, with the right message. So why, then, are converted leads going nowhere? The answer is bad data. One erroneous number or letter inputted on a web form, and suddenly, your campaign goes from overwhelming success to sunk cost.

It's time to turn your superior strategy into superior success with ZoomInfo for Oracle Eloqua.

Connect your Oracle Eloqua account to ZoomInfo and access the tools you need to fill in missing information on your prospects or correct inaccurate data. Access direct phone numbers and email addresses, as well as job titles, company revenue, and more. Analyze your existing customers to identify your best buyers and add more contacts matching those personas directly to Oracle Eloqua.

Improve your success as an individual and as a financial professional using these lessons learned from Star Wars.

  • Episode I: Embrace the power of presence. Even when it's just resting.
    "Patience you must have, my young Padawan." -Yoda

    When you have a chance to rest, be in the moment and embrace it. You'll have time to re-energize, strategize and find the focus needed to overcome your obstacles and challenges.

  • Episode II: Actions can sometimes speak louder than words
    “Vader's here. … I'm endangering the group and our mission here. I have to face him.” – Luke Skywalker

    As leaders, we should always speak words of wisdom and teach through intellectual metaphors. But when action is needed, we must not draw back. Stand up for your team and fight for what is right. Your actions will be viewed as epic.

  • Episode III: Fear is powerful. Don't let it control your fate.
    "Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering." – Yoda

    Letting go of what you fear to lose is powerful. Loss is always a part of life, but what you choose to do with the emotion can determine your fate.

  • Episode IV: Hope is great, but it requires work. Sometimes you have to fail to succeed.
    "You can't win, Darth. If you strike me down, I shall become more powerful than you can possibly imagine." - Obi-Wan Kenobi

    There will be times in your life and in your profession when things won't work out. Contracts can fall through, prospects may not call you back, or things just don't pan out the way you thought. Hope is a necessity and requires hard work. But with hope, you can get back up and become more powerful by learning from your mistakes and moving forward.

  • Episode V: Don't fall to the dark side – giving into your hatred in is the easy thing to do. "Once you start down the dark path, forever will it dominate your destiny." - Yoda

    There will always be people that try to put you down, but it's imperative to pick yourself back up. Your back may seem like it's against the wall and that nothing is going your way, but fighting those feelings and persevering through overwhelming odds will shape you into a stronger person.

  • Episode VI: There is Power in Redemption and Approach with Open-Minds. "You will find that many of the truths we cling to depend greatly on our own point of view." - Obi-Wan Kenobi

    Seeking to make amends for harm done is to be on the road to redemption. In life, and especially in work, we get into habits and start believing there is only one way to do things. Holding on to this mentality can cause you to become obstinate and result in dark feelings in the workplace when something pushes you out of your comfort zone. To accomplish your mission, let go of this negativity and try to seek redemption and embrace new ways with an open mind.

  • Episode VII: Confidence in Your Identify Can Bring Success "I find your lack of faith disturbing" – Darth Vader

    Life is a journey and we learn that while some people are born a Jedi, others are more than capable of rising to the occasion and being a hero.

    Regardless of our own journey, there is an awakening in each of us that pulls us from the dark to light, bad to good, and down to up. It may get confusing where we are or where we are going. However, everybody has a force inside of them. Using the lessons we've learned through past experiences (and the themes from Star Wars) we can harness this force and shape ourselves into Jedi of finance.

Episode I: Embrace the power of presence. Even when it's just resting. "Patience you must have, my young Padawan." -Yoda

When you have a chance to rest, be in the moment and embrace it. You'll have time to re-energize, strategize and find the focus needed to overcome your obstacles and challenges.

Episode II: Actions can sometimes speak louder than words “Vader's here. … I'm endangering the group and our mission here. I have to face him.” – Luke Skywalker

As leaders, we should always speak words of wisdom and teach through intellectual metaphors. But when action is needed, we must not draw back. Stand up for your team and fight for what is right. Your actions will be viewed as epic.

Episode III: Fear is powerful. Don't let it control your fate. "Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering." – Yoda

Letting go of what you fear to lose is powerful. Loss is always a part of life, but what you choose to do with the emotion can determine your fate.

Episode IV: Hope is great, but it requires work. Sometimes you have to fail to succeed. "You can't win, Darth. If you strike me down, I shall become more powerful than you can possibly imagine." - Obi-Wan Kenobi

There will be times in your life and in your profession when things won't work out. Contracts can fall through, prospects may not call you back, or things just don't pan out the way you thought. Hope is a necessity and requires hard work. But with hope, you can get back up and become more powerful by learning from your mistakes and moving forward.

Episode V: Don't fall to the dark side – giving into your hatred in is the easy thing to do. "Once you start down the dark path, forever will it dominate your destiny." - Yoda

There will always be people that try to put you down, but it's imperative to pick yourself back up. Your back may seem like it's against the wall and that nothing is going your way, but fighting those feelings and persevering through overwhelming odds will shape you into a stronger person.

Episode VI: There is Power in Redemption and Approach with Open-Minds. "You will find that many of the truths we cling to depend greatly on our own point of view." - Obi-Wan Kenobi

Seeking to make amends for harm done is to be on the road to redemption. In life, and especially in work, we get into habits and start believing there is only one way to do things. Holding on to this mentality can cause you to become obstinate and result in dark feelings in the workplace when something pushes you out of your comfort zone. To accomplish your mission, let go of this negativity and try to seek redemption and embrace new ways with an open mind.

Episode VII: Confidence in Your Identify Can Bring Success "I find your lack of faith disturbing" – Darth Vader

Life is a journey and we learn that while some people are born a Jedi, others are more than capable of rising to the occasion and being a hero.

Regardless of our own journey, there is an awakening in each of us that pulls us from the dark to light, bad to good, and down to up. It may get confusing where we are or where we are going. However, everybody has a force inside of them. Using the lessons we've learned through past experiences (and the themes from Star Wars) we can harness this force and shape ourselves into Jedi of finance.

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