Data Management

The sales & marketing information you need brought right to your CRM's doorstep.

64% of “very successful” data-driven marketers say improving data quality is the most challenging obstacle to achieving success.

The B2B data in your CRM may be static, but prospect and customer information changes over time. The result? Frustrated sales & marketing professionals struggling with a massive database that’s constantly moving the goal posts.

ZoomInfo eliminates all these issues. Cleanse, organize and evolve your database into an effective portal that aligns your initiatives.


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MORE MARKETING. LESS HEADACHES.

DATABASE ANALYSIS

Conduct a complete audit to uncover holes in your account and contact records. Showcase trends within your customer base.

BRIDGE THE GAPS

Real-time data integration in SalesForce.com highlights inaccurate fields and allows you to make individual or bulk changes, with just a click of the mouse.

UNIFY DATA

The data normalization capabilities ensure all of the information flowing into your CRM is in the format you need.

“It’s not enough to grow your database. You have to keep your data clean – and do both in a way that’s cost effective for the company. ZoomInfo has made those challenges a lot less daunting.”

Anna Glushkovsky
Data Marketing Manager, Eloqua

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PUT YOUR DATA TO WORK.

CREATE AUDIENCE SEGMENTS

Organize your customer-base by target market or account type to develop and execute segmented campaigns that speak to specific industries or personas.

GROW YOUR NETWORK

Fuel your funnel with new, targeted contacts and build lists using customized criteria right within your CRM.

60% of companies have an overall data health that’s “unreliable.”

(SiriusDecisions)

SALES & MARKETING ALIGNMENT

MAXIMIZED ROI

ZoomInfo transforms your database into a portal that allows sales and marketing to work together to find, engage and track more opportunities that create profitable growth.

INTEGRATE STRATEGIES

ZoomInfo protects your data's integrity. Your teams can strategically merge sales and marketing goals, track progress and prioritize premium prospects and accounts.

61% of B2B marketers send all leads directly to Sales. Yet only 27% of those leads will be qualified.

(MarketingSherpa)

SUGGESTED FEATURE

ENHANCE

Take your database to the next level with ZoomInfo and ensure your contact and account information stays up-to-date.

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More direct dials. More email addresses.

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