The days of untargeted campaigns are long gone. Today, in order to turn more prospects into sales-ready leads, you need to truly understand who to get in touch with, and the best ways to reach them.
Most marketers realize this. And yet, many still struggle to implement new strategies, or don’t know what other options are out there.
Check out the whitepaper to learn about four alternatives to these outdated B2B marketing solutions:
- Blatant self-promotion
- Batching and blasting
- Taking your best guess
- Overflowing your funnel