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Marketing Return on investment (ROI) is the contribution attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. MArketing ROI ( or ROMI ) is a relatively new metric. It is not like the other 'return-on-investment' metrics because marketing is not the same kind of investment. Instead of moneys that are 'tied' up in plants and inventories, marketing funds are typically 'risked.'
This guide provides four insightful approaches to understanding customers and building more profitable marketing campaigns.Read guide »
Maximizing campaign ROI and profit from advertising is among every marketer's top priorities. Because of this, yield optimization — increasing the spread between the cost of advertising and the revenue derived from it — is a critical focus for digital marketers.Read Article »