Marketing Operations is the function responsible for marketing performance measurement, strategic planning and budgeting, process development, professional development, and marketing systems and data. This work either connects closely to, or includes, demand generation. It also involves the alignment of Marketing with Sales, Business Units, and Finance. Marketing Operational professionals are not classical marketers. Instead of coming from PR or branding backgrounds, they typically come from Finance, IT, Sales Operations and other analytical or process-oriented roles.
Marketing Operation Resources
10 Quick Wins for Sales and Marketing
A look at the best practices leading companies are employing to improve conversion rates at each phase of the funnel.Read whitepaper »
Ever wonder how your e-mail marketing operations compare to your colleagues'? ZoomInsights surveyed a highly targeted list of marketers (using our own ZoomInfo data) and the results reveal what these masters of email campaigns have in common.Read Article »