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Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing. The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.
Before making key business decisions, your potential customers are increasingly spending time researching online to educate themselves to make better decisions. According to Focus Research, 90 percent of B2B buyers prefer to consume content over the Internet. But even though they are researching more, they're often times only reading the "majority of an article."Read Article »
Earlier this year, I had the pleasure of attending the SiriusDecisions May 2012 Summit in Scottsdale, AZ. It was my first time attending and I enjoyed all the connections I made and hearing case studies from truly sophisticated marketers.Read Article »
Ever wonder how your e-mail marketing operations compare to your colleagues'? ZoomInsights surveyed a highly targeted list of marketers (using our own ZoomInfo data) and the results reveal what these masters of email campaigns have in common.Read Article »