Marketing Automation: Avoiding the “Garbage-In, Garbage-Out” Trap
ZoomInfo and ActOn Software present Marketing Automation: Avoiding the “Garbage-In, Garbage-Out” Trap. Learn best practices surrounding the issues on data quality and list management within your marketing automation system. If you’re one of the 62% of companies who is currently utilizing data that is 20-40% inaccurate, you can benefit greatly from this session.
Key takeaways from this webinar include:
- How good, clean data drives marketing success
- What you need to know to get the most out of your marketing automation system
- How to cleanse your existing database
- Best practices for augmenting your existing database
About the presenters:
David Appelbaum is a leader who brings over 17 years of experience in disruptive marketing from some of the most innovative software technology companies in the world. Prior to Act On, David led marketing for BigFix, where his cutting-edge use of social media and guerilla campaigns were widely recognized in the industry. During his tenure, BigFix grew at an annual 40% year over year rate before being acquired by IBM for $400m in 2010. Before BigFix, he had his own consulting firm which included Salesforce.com and several other pre-IPO companies as his clients. David also held senior marketing positions at Autonomy, Informix, Oracle, and Borland. He is a graduate of Vassar College, Poughkeepsie NY.
Kathy Sexton is responsible for leading the strategy, development and execution of market initiatives that directly impact Zoom Information's revenue, profit, market share and growth. Kathy brings more than 20 years of content and online information experience to her role as vice president. After working in broadcast television and international marketing roles, she was a founding member, lead marketer and publisher for the web-based search engine pioneer AltaVista. She has also general-managed or marketed industry-leading online companies focused on news, small business information and general research including: Individual.com, Office.com and HighBeam Research. Most recently she worked to lead the transformation of BLR (Business & Legal Resources) from traditional publisher to online media company. She has a BA in communications from Boston College.
