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Lead nurturing is a process that cultivates a lead into a future sale through effective marketing communications and effective lead management practices. Lead nurturing is a crucial ( and often overlooked ) step in building relationships and trust with your prospects in a way that is relevant to their interests.
When you think about your B2B email marketing program, what keeps you awake at night? If it's keeping people from removing themselves from your mailing list, you're in good company. That's one of the findings of a recent ZoomInsights survey.Read Article »
A regularly published B2B email newsletter is a staple of most B2B digital marketing strategies. They are a cost-effective, if inefficient, way to nurture prospects and help maintain a relationship over a client's lifetime.Read Article »
Showing executives that your marketing efforts not only generated leads for the company, but also helped nurture leads into a customers is invaluable. Especially if you can show that you did it in an automated fashion that saved you time.Read Article »