Lead Management

Lead Management is a set of methodologies, systems, and practices designed to link new potential business to the correct marketing campaigns or programs. The process also creates an architecture for organization of data, distributed across the various stages of a sales process, and across a distributed sales force often linking marketing activity to closed business.


Lead Management Resources

Lead Management - How much Web form do you really need?

Lead Management - How much Web form do you really need?

Your messaging worked its charm and now that potential lead has found a way onto your website for a white paper, webinar or other product or service. But getting coveted details from potential clients can be a slippery slope, and one that’s important to get right.

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