Lead Generation Tips and Tricks

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be generated for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate 'quality' leads. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase.

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Lead Generation Resources

Lead Generation in LinkedIn Groups

Six Tips for Lead Generation in LinkedIn Groups

The way a lot of people use LinkedIn,it might as well be a Rolodex. (Remember those dusty old collections of contacts and business cards you'd aimlessly flip through to find a contact to call?) With all the hype about social media, you've got to hope its tools work better.

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stronger calls to action

Four tips for stronger calls to action

Beware of asking for a commitment of any kind too early in a relationship. A CTA that reads something like "Apply Now" or "Sign Up Now" might be premature in the body of an email message. "It's like asking someone out on a date before you know his or her first name.

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Account Book Lead Generation

Mining your account book for gold

To find great opportunities in your accounts, you must be like a miner sifting through rocks looking for gold. Whether you have 300 or 3,000 leads in your book, chances are that only a small percent will be gold, quite a few will be fool's gold and most will just be rocks.

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Web Forms for Lead Generation

How much Web form do you really need?

Your messaging worked its charm and now that potential lead has found a way onto your website for a white paper, webinar or other product or service. But getting coveted details from potential clients on your landing page can be a slippery slope, and one that's important to get right.

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