Basics of Lead Generation - An essential guide

Basics of Lead Generation

Are you thinking about strategies that you can follow to generate new leads for your business?

Continuous lead generation is a challenging task for most businesses. If you are trying to keep up with all the strategies that are out there in the online world, this guide would be a helpful resource to keep. The guide will walk you through the concepts of lead generation along with examples and also tell you how some of the traditional lead generation strategies are changing with the evolution of Internet and Social Media.

In ZoomInfo's new guide "Basics of Lead generation", some of the insights you would get are -

  • Why you should always start with defining a lead for your organization
  • Inbound and Outbound lead generation strategies
  • Key statistics for some of the current lead generation strategies for B2B companies
  • Metrics you should measure for your lead generation efforts

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