Know Your Customers, Know Your Prospects
Do you ever feel like your approach to targeting your best possible buyer is like flinging spaghetti on a wall and seeing what sticks? You're not alone. Despite the massive amount of analytics available to companies today, many marketers are still misfiring … sending the wrong content to the wrong prospects.
If you don't truly understand your customers, you face these challenges:
- Not knowing how your best buyers are different from those who spend less
- Ineffective (if not damaging) direct marketing campaigns caused by poor segmentation
- Missed opportunities from incomplete prospect databases
This guide provides four insightful approaches to understanding customers and building more profitable marketing campaigns.