The Digital Marketing Trinity: Email, Mobile and Social
What's the point of truly valuable content if no one ever sees it? With today's massive information overload and the ever-shrinking attention span, it can be hard to guarantee readership, even when you've done the work to develop killer content. That's why marketers have to work smarter and use every tool at their disposal to deliver value that makes it past the spam filters, engages audiences directly, works on whatever device they like best and reaches them at multiple touch points.
Nobody said it's going to be easy, but this guide will help you understand:
- Why email is the "killer app" and why I should keep investing in it
- How social media builds trust and offers added value to customers
- What the best ways are to reach customers on smartphones and other mobile devices and get them to respond