2017 AGENDA

WEDNESDAY 9/13

9:00 - 10:00AM

Breakfast, Registration, Exhibit Hall Open

10:00 - 11:40AM

Keynotes

Yonatan Stern: Opening Keynote

Jeb Blount: Sales EQ: Sales-specific Emotional Intelligence and the 5 Traits of Ultra-High Performers

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11:40 - 12:40PM

Lunch

1:00-1:40pm

Track Sessions

Mike Volpe: Dare to be Great: How to Build a World-Class Marketing Team

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Steve Richard: A Framework for Building a Rock Star Sales Team

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1:40-2:20PM

Track Sessions

Laura Ramos: Retro Yet Revolutionary: Demystifying Account-Based Marketing

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SiriusDecisions’ Dana Therrien: Sales and Marketing Operations: Let’s Talk!

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2:20 - 2:30PM

Break

2:30 - 3:10PM

Track Sessions

Daniel Rodriguez: Content that Converts: Matching Marketing Strategy with the Buyer’s Journey

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Lauren Bailey: Secrets from the Sales Floor: Unconventional (And Actionable!) Tactics that Spike Revenue

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Falon Fatemi: How Teaming Up On AI Transforms Customer Acquisition

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3:10 - 3:50PM

Track Sessions

Matt Weir: Make the Customer the Hero of Your Marketing Strategy

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Mark Kosoglow: How Operations Can Be the Driving Force of Internal Alignment

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3:50 - 4:15PM

Break

4:15 - 4:45PM

General Session

ZoomInfo: The New ZoomInfo 2.0

4:50 - 5:15PM

ZoomInfo Awards

6:00PM

Happy Hour

THURSDAY 9/14

8:00 - 8:50AM

Breakfast, Exhibit Hall Open

8:50 - 9:50AM

Keynote

Chris Voss: This is Classified: FBI Secrets for Better Sales and Marketing Communication

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9:50 - 10:50AM

Track Session

Jay Acunzo: Be the Exception: How Brilliant Marketers Find and Follow What Makes Their Stories Different in a World Full Of Average Content

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John Barrows: The Missing Link Between Sales & Marketing

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10:50 - 11:00AM

Break

11:00 - 11:50AM

Keynote

Seth Godin: Dancing on the Edge of the Revolution

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12:00 - 12:40PM

Lunch

12:40 - 1:50PM

General Session

AfterBurner: A Fighter Pilot’s Secret to Business Success

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1:50 - 2:10PM

Break

2:10 - 2:50PM

Track Sessions

Joe Chernov: What They Didn't Teach You in ABM School

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Trish Bertuzzi & Patrice Greene: Sales, Marketing, & Account-Based Revenue: A B2B Love Story

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2:50 - 3:30PM

Track Sessions

Jack Derby: Separating the Art from the Science of Smarketing: 5 Direct Steps to Increase Your Personal Lead Gen

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Richard Harris: Help Me, Help You: The Anatomy of a Successful Discovery Call

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3:30 - 3:50PM

Break

3:50 - 4:40PM

Panel

Act-On, TopOpps, BigTinCan, UberFlip, PwC, G2Crowd & More: Toolkit for Smarketing Success

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Interactive Workshop with Jay Acunzo

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4:45 - 5:30PM

Closing Keynote - Announcing Soon!

Photo courtesy of Brian Bloom

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