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Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products or services. Commonly used in business to business, business to government, or longer business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs with building awareness, positioning relevance, and supporting customer evaluation.
This guide provides four insightful approaches to understanding customers and building more profitable marketing campaigns.Read guide »
Content marketing is "the practice of developing awareness, recall, purchases and loyalty through the use of content published online or offline."It goes by many names: thought leadership, social media, email marketing, whitepapers, press releases, etc.Read Article »
David M. Raab, vice president, analytics and optimization at Left Brain DGA, a demand generation consulting agency, said that what's different between channels are the intermediate metrics, such as cost per visit or audience reach.Read Article »