Demand Generation

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products or services. Commonly used in business to business, business to government, or longer business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs with building awareness, positioning relevance, and supporting customer evaluation.


Demand Generation Resources

Know Your Customers, Know Your Prospects

This guide provides four insightful approaches to understanding customers and building more profitable marketing campaigns.

Read guide »
The case for sharing great content to drive business results

The case for sharing great content to drive business results

Content marketing is "the practice of developing awareness, recall, purchases and loyalty through the use of content published online or offline."It goes by many names: thought leadership, social media, email marketing, whitepapers, press releases, etc.

Read Article »
Demand Generation - How to measure digital campaigns

Demand Generation - How to measure digital campaigns

David M. Raab, vice president, analytics and optimization at Left Brain DGA, a demand generation consulting agency, said that what's different between channels are the intermediate metrics, such as cost per visit or audience reach.

Read Article »



footer2 01footer2 02footer2 03footer2 04

SitemapPrivacyTerms & Conditions

Copyright © 2010 Zoom Information, Inc. All rights reserved