Work-Smarter, Not Harder: Accelerate Revenue with Intelligent Prospect Data Management

How robust data management strategies can fuel revenue growth.

How intelligent is your customer data? If you're like most enterprises, your sales reps spend 20% of their time chasing dead-end leads. B2B data changes by the minute and the industry is challenged to keep up. How can you keep dirty data from plaguing your CRMs and lists?

Find out how marketers are putting vendors to the test before they purchase lists, and how a robust data management strategy can result in "smarter" prospect data that fuels revenue growth.

About the presenters:

Alison Shaffer is the Group Manager of Marketing Operations & Analytics at Cisco WebEx. She is an accomplished, data-driven, marketing operations professional. Her team of analysts and marketing managers execute data analytics and database marketing strategies, and focus on initiatives that optimize the company’s abilities to effectively increase usability of customer and prospect data. The team also focuses on analysis, data operations issues, privacy compliance, data governance initiatives and email deliverability.

Brett Wallace is the Vice President of Sales at ZoomInfo. He is responsible for the strategic direction and overall management of sales across the company's core Recruiting and Sales Products. A true sales executive "rock star," Wallace has a proven track record for growing businesses in challenging economic times, and brings the experience to support the success of ZoomInfo’s existing clients while winning new clients and markets.