Finally a definitive guide targeted to help marketers build a data-driven marketing strategy for their organizations and use marketing data to increase ROI.
With the Data Driven Strategy Guide you will learn:
Fundamentals of Data Intelligence
Learn about the three important steps in making data useful for your marketing efforts.
Marketing Metrics and Analytics
Use data to build lead intelligence and drive revenue by understanding and interpreting marketing results.
Marketing Campaign Stumbling Blocks
Identify critical elements that can negatively affect your campaigns and how to resolve these obstacles.