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CRM marketing uses a CRM system to track and measure campaigns over multiple channels, such as email, search, social media, telephone and direct mail. These systems track clicks, responses, leads and deals.
How to use high-test data to fuel B2B sales and boost CRM performance.Read whitepaper »
With so many ways to reach out to current and potential customers - social media, search engine marketing, display advertising, email marketing, public relations, etc. – it quickly becomes evident that an automation tool that integrates your marketing efforts with your CRM system is key.Read Article »