Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering "consistent, ongoing valuable information".

Content Marketing Resources

Be the Champion in Today’s Compelling Content Challenge

Be the Champion in Today’s Compelling Content Challenge

This guide simplifies content marketing by offering four insightful approaches to engaging prospects.

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How to do content marketing on LinkedIn

The Content Marketing Institute's "B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America" shows us that LinkedIn has become a preferred channel for B2B content marketing. It has surpassed Twitter by nearly 5 percent.

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New study digs into B2B content marketing

Content marketing is now main stream. That's the word from MarketingProfs, which recently conducted a new study with the Content Marketing Institute.

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How Editorial Content can Jump-Start your Marketing

Email marketers lament "subscriber fatigue" as more and more marketers start sending email but are at a loss for what to do. The result is more mailings but less subscriber engagement.

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Four tips for effective whitepaper design

Whitepapers are a marketing tool that can be used to showcase your company's area of expertise. They are a great, free informational resource to offer your customers or clients. The can also offer many SEO benefits. Although a whitepaper's purpose is to provide information, it's important to keep a few design pointers in mind to provide an effortless reading experience.

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Better targeting with smarter, not more, content

For most organizations, the biggest barrier to delivering a more relevant customer experience is not technology, not business process, but content. Having finally tackled the learning curve of content management, mastered the art of user segmentation, and aligned those segments across media channels...

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The case for sharing great content to drive business

Content marketing is "the practice of developing awareness, recall, purchases and loyalty through the use of content published online or offline.

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The ultimate content development checklist

With B2B buyers spending more time researching online before making a purchase decision or issuing a request for proposal (RFP), it's critical to take steps toward marketing automation. Many things go into bringing marketing automation into your organization and, unfortunately, it's not as easy as just picking the right technology partner.

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Why and how to market with online video

If you search YouTube for the word "e-reader," you'll find 6,500 videos featuring every available brand of device. If you're looking to buy, the search results include commercial spots, tours of basic features, consumer reviews and durability/lighting tests.

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