According to the Sales & Marketing Institute, 65.8% of business cards will have a title and/or job function change within a year.
This is the rapid nature of change in business information and we here at ZoomInfo thought it would be helpful to illustrate some of these statistics.
Special thanks to government researchers at the Bureau of Labor Statistics, US Census Bureau and Small Business Administration who pulled these numbers, as well as John Coe at the Sales & Marketing Institute for his report on business data decay.
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