In a classic episode of The Odd Couple, Felix and Oscar’s constant squabbling starts to drive their friends away from them and the couple try to resolve the situation by going to group therapy. Of course, they get kicked out of the therapy session, but not before the therapist suggests that they try to improve things by practicing ‘role reversal.’
Soon enough, Felix is wearing a New York Mets cap backward and swigging Schlitz beer while Oscar is in the kitchen, in Black tie, kvetching over the culinary merits of his Beef Wellington. The experiment fails miserably and Felix and Oscar resort to form, but not before the roommates begin to understand and appreciate each other’s behavioral quirks (and each other) just a little bit better.
Perhaps b2b sales and marketing execs should take a lesson from Felix and Oscar. In a hypercompetitive marketplace sales and marketing reps could do worse by engaging in a little role reversal.
That’s just one piece of advice in a recent ZoomInfo- sponsored Webinar titled, “5 New (And A Little Crazy) Ways To Align Sales and Marketing.”
The webinar was hosted by Aaron Ross, founder of PebbleStorm and author of “CEOFlow: Turn Your Employees Into Mini-CEOs.” Ross, a former consultant for Salesforce.com, shared several unorthodox ways on how sales and marketing execs can bridge their differences, ranging from reconfiguring incentives to realigning what constitutes lead generation.