These days, people would rather watch a video than get information by reading. Why? The answer is simple: Video is the closest thing to “being there,” to interacting with a product, or experiencing a service.
Video is the new preferred medium to show off what’s cool and different about your business, educate potential customers, promote your brand in increasingly competitive markets, and even (as sometimes necessary) correct new or lingering misconceptions about your business, product, or service.
Any type of business in any industry can benefit from using video content. Read more in our ZoomInsights article, Why and how to market with online video.