What if you had a deep understanding of what drove candidates, what moved them, how they’d fit in at your company and what they were really looking for … before they ever set foot in the door? No crystal ball required. Personas can get you there.
Regularly used by marketers, personas predict the behaviors, attitudes and motivations of a group of people. Because they share certain traits, the members of these groups tend to make similar decisions. Sourcers and recruiters can leverage these likenesses to speed up the hiring process, inform candidate decisions and generally make themselves look smart.
A new article on ZoomInsights looks at how recruiters can benefit from creating personas. It also introduces the process of creating them.