Tag Archives: YouTube

“The Social Network,” about the founding of Facebook, picked up the Oscar for Best Writing (Adapted Screenplay) and also won for Film Editing and Best Original Score. The movie will probably get a surge in sales at the box office, but … Continue reading

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“How did you get my name?” The question from a prospect may as well be the kiss of death for b2b sales reps. But sales reps shouldn’t be surprised by such a response when, after finally getting a potential buyer … Continue reading

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Online video has, in a relatively short period, become de rigueur among many b-to-b companies’ websites. Indeed, nearly 60% of brand managers said they plan to invest more in online video in the next 12 months, according to the Online … Continue reading

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It’s white-hot. It’s sexy. A feature film about the founder of Facebook is coming soon to a theater near you. Social media is all the rage, yet businesses are still trying to figure out how to make money from it. … Continue reading

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File another one under, ‘We’re all media companies now.’ The Direct Marketing Association’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. Videos clips on the EEC channel … Continue reading

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Charlene Li sympathizes with b-to-b sales and marketing managers who, despite the explosive growth in the last 18 months, remain skeptical and/or skittish when it comes to using social media as a vehicle for sales lead generation.  “I can understand … Continue reading

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The race among sales and marketing vendors to get into the social media space is shifting into high-speed. Database marketing holding company Infogroup on Monday announced that it is offering a suite of social and interactive marketing services that will include … Continue reading

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Let’s face it: We’re all guilty of multitasking. And the madness has to stop. Come on, be honest. How many of us can refrain from incessantly checking our BlackBerry while attending an important webinar? When chatting with a client on the telephone … Continue reading

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Sales execs, perhaps more so than other business professionals, have a talent for picking up on non-verbal communication when meeting face-to-face with clients or potential clients. The furrowed brow. The fidget. Darting eyes. Nervous laughter. They are various signals to … Continue reading

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