Tag Archives: Worldata

Price of permission-based b-to-b e-mail continues to drop

Posted on October 12, 2010 by Matthew Schwartz

The average price of permission-based e-mail lists for medium and large businesses decreased from $288 per CPM to $273 per CPM this fall, according to Worldata’s Fall 2010 List Price Index. Despite the drop in price, permission-based e-mail for medium- … Continue reading →

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List prices continue to favor buyers, but at what cost?

Posted on September 1, 2009 by Matthew Schwartz

By Matthew Schwartz The latest Worldata List Price Index is a decidedly mixed bag for sales and marketing executives. List prices for most of the major e-mail categories continue to drop, no small thing with marketers strapped for budget these … Continue reading →

Posted in Email Marketing | Tagged , , , , , | 1 Comment