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Tag Archives: Twitter
Marketing automation is Job One among b2b companies. Or not. Twenty-one percent of b2b marketers said their marketing automation software is fully implemented while 37% said their marketing automation software is partially implemented, according to “MarketingSherpa’s 2011 B2B Marketing Benchmark … Continue reading
Twitterholic. It sounds like an apt term to describe someone who is addicted to posting his or her thoughts on the microblogging service, which allows people to post comments in 140 characters or less. However, Twitterholic actually calculates individual statistics … Continue reading
Posted in B2B Sales Lead Gen
Tagged Career Enlightenment, Joshua Waldman, Twitter, Twitterholic
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In what might raise a few eyebrows, top managers check their personal e-mail (90%) slightly more often than their corporate e-mail (89%), according to a recent study. That’s on top of regularly checking Facebook (55%), Twitter (40%) and blogs (23%) . … Continue reading
Wither email marketing? Web users spent an average of 4.6 hours a week on social sites in September, compared with 4.4 hours on email, according to the recently released TNS “Digital Life” survey. While still a workhorse for b2b companies, … Continue reading
Posted in Email Marketing
Tagged Constant Contact, email marketing, Eric Groves, Facebook, TNS Digital Life survey, tweet, Twitter
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Online video has, in a relatively short period, become de rigueur among many b-to-b companies’ websites. Indeed, nearly 60% of brand managers said they plan to invest more in online video in the next 12 months, according to the Online … Continue reading
In a follow-up to our previous post, ‘Sales-leader jobs: 7 must-ask interview questions,’ today we turn the tables and list what we think are the most salient questions sales reps should ask prospective employers and/or sales agencies during the beginning … Continue reading
In the not-too-distant future, b-to-b sales reps may have to say goodbye to the telephone if they want to build relationships and drive lead-gen revenue. That’s one conclusion you can draw from recent research on how Gen Y (people born … Continue reading
Posted in B2B Sales Lead Gen
Tagged Colman Brohan Davis, E-RM, Gen Y, RFPs, Silverpop, Twitter
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If you fill a glass with water, is the glass half-empty or half-full? Sure, social-media channels offer b-to-b sales and marketing executives with the opportunity to engage with individuals who are visiting their Web sites and otherwise might not be … Continue reading
Posted in Lead Generation
Tagged eMarketer, Facebook, IBM, IBM.com, LeadForce1, LinkedIn, Nicole Perrin, Twitter, Wikipedia
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2 Comments
We haven’t been shy about touting the benefits of social media for b-to-b sales and marketing executives. However, we’re well aware of the potential pitfalls of using Facebook, Flickr, Twitter et al. as sales vehicles, and how, used incorrectly, social … Continue reading
Charlene Li sympathizes with b-to-b sales and marketing managers who, despite the explosive growth in the last 18 months, remain skeptical and/or skittish when it comes to using social media as a vehicle for sales lead generation. “I can understand … Continue reading
Posted in Social Media Marketing
Tagged Charlene Li, Facebook, Forrester Research, LinkedIn, social media, Twitter, Yammer, YouTube
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