Tag Archives: The Pedowitz Group

Crafting the ‘unifying metaphor’ for marketing automation

Posted on January 20, 2011 by dcoleman

The number isn’t exactly proportional to the conversation. Roughly 3,500 companies worldwide have adopted marketing automation programs, according to Jeff Pedowitz, president-CEO of The Pedowitz Group, a demand gen agency, who said that such programs started to proliferate in the … Continue reading →

Posted in B2B Sales Lead Gen | Tagged , , , , , , | 2 Comments

Is social media a tool to build awareness or a waste of time?

Posted on February 26, 2010 by dcoleman

It was still dark when we awoke Thursday to catch an early morning seminar titled, A Brave New World - Responding to Shifts in the Selling/Buying Model. With yet another Nor’easter about to bear down on Manhattan, it would have been … Continue reading →

Posted in Social Media Marketing | Tagged , , , , , , , , , , , , , | 8 Comments