The One-Way Conversation: Email Marketing to the Non-Responsive Subscriber | ZoomInfo Blog

Tag Archives: The One-Way Conversation: Email Marketing to the Non-Responsive Subscriber

What’s the sound of one hand clapping? Email marketing

Posted on September 2, 2010 by dcoleman

Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), … Continue reading →