Tag Archives: Samuel Beckett

Sales and marketing alignment: A legitimate debate or more lip motion?

Posted on February 9, 2011 by dcoleman

Is the debate between sales and marketing alignment the b2b industry’s version of Waiting for Godot? If you think about it, the debate is rather Beckett-esque. Two folks wandering through the desert, waiting expectantly for someone named Godot to arrive. Vladimir … Continue reading →

Posted in B2B Sales Lead Gen | Tagged , , , , | 2 Comments

What’s the sound of one hand clapping? Email marketing

Posted on September 2, 2010 by dcoleman

Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), … Continue reading →

Posted in Email Marketing | Tagged , , | 2 Comments