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Tag Archives: Salesforce.com
The number isn’t exactly proportional to the conversation. Roughly 3,500 companies worldwide have adopted marketing automation programs, according to Jeff Pedowitz, president-CEO of The Pedowitz Group, a demand gen agency, who said that such programs started to proliferate in the … Continue reading
In a classic episode of The Odd Couple, Felix and Oscar’s constant squabbling starts to drive their friends away from them and the couple try to resolve the situation by going to group therapy. Of course, they get kicked out … Continue reading
Continuing our momentum from the Sales 2.0 Conference in Boston earlier this week, the American Association of Inside Sales Professionals (AA-ISP) has named ZoomInfo “Provider of the Year” in the SaaS, CRM, Productivity category. Inside sales is becoming increasingly important for b-to-b … Continue reading
Posted in B2B Sales Lead Gen
Tagged microsoft dynamics, oracle crm on demand, Salesforce.com, Sam Zales, sugar crm, ZoomInfo
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BtoB Roundtable Discussion: Switching Marketing From Mono To Surround Sound In our efforts to diversify the content of Follow the Lead, today we present our first podcast. The podcast, in partnership with DemandGen Report, is the first of what we … Continue reading
Posted in Social Media Marketing
Tagged Clara Shih, DemandGen Report, Digital Body Language, Eloqua, Hearsay Labs, Salesforce.com, Steven Woods
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Salesforce.com on Thursday continued its rollout of Chatter, which combines all of the elements of social networking with sales and marketing tools. The technology was introduced at an one-day event, here in New York, that drew roughly 1,300 attendees. Chatter, which augments Salesforce.com’s platform, is … Continue reading
Posted in Best Practices
Tagged Canon, Chatter, Cisco Systems, Cloud 2, Cloud computing, Dell, Facebook, Google, iPad, Kraig Swensrud, Marc Benioff, Salesforce.com, Twitter
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Right now it seems that it’s all about willing the power of social media over the traditional forces of communication. Salesforce.com on Wednesday announced the private beta program to 100 customers for Salesforce Chatter, an enterprise collaboration application and platform. Companies … Continue reading
Posted in B2B Sales Lead Gen, Social Media Marketing
Tagged Reed Exhibitions, Salesforce Chatter, Salesforce.com, TransUnion
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Here’s a refresher for b-to-b sales reps on how to find people and companies via online search. The ZoomInfo and Salesforce.com Integration webinar, which ran on Tuesday, features best practices on how to meld ZoomInfo content with Salesforce.com’s applications. It also includes … Continue reading
Posted in B2B Sales Lead Gen, ZoomInfo News
Tagged CRM, integration, marketing, sales, salesforce, Salesforce.com, training, ZoomInfo
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Guest Blog By Scott Holden In an ideal world, sales and marketing teams would operate hand-in-hand, yet oftentimes these two departments are at odds. Leveraging each of these groups’ goals, strategies and tactics can actually elevate both to a level … Continue reading
Posted in B2B Sales Lead Gen
Tagged Lead Generation, peformance measurement, Salesforce.com, Scott Holden
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