Tag Archives: sales 2.0

The Sweet Spot: We’re all ‘smarketers’ now

Posted on July 8, 2010 by Matthew Schwartz

Smarketer. Sure, it sounds weird at first, but “simulcast” – a portmanteau of “simultaneous and broadcast” – probably sounded funny when it first hit the national lexicon in the late 1940s. Smarketer, a blend of “sales and marketing,” may now be ready … Continue reading →

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Best asset for sales executives doesn’t cost a thing

Posted on September 29, 2009 by Matthew Schwartz

By Matthew Schwartz The terms have seeped into the sales lexicon: Sales 2.0, Sales 1.5, Web 2.0. The terms remind us that Philip K. Dick, author of  ”Bladerunner,” was probably onto something regarding where the 21st century is headed.  But terms … Continue reading →

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Covering the salient elements of sales

Posted on August 25, 2009 by Matthew Schwartz

Welcome to ZoomInfo’s blog, a news and information hub for sales and marketing executives. Throughout the workweek we’ll provide news, analysis, interviews with sales and marketing gurus, original surveys and, we hope, some humor. We’ll thrive to cover the entire waterfront: … Continue reading →

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