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Tag Archives: ROI
There seems to be a growing consensus that unless senior managers pick up their sales and marketing VPs by the lapels and tell them to aggressively pursue a social-marketing strategy that can tie back to goals and objectives, companies will continue … Continue reading
Posted in Social Media Marketing
Tagged consumer-oriented marketers, eMarketer, Forrester Research, ROI, social media, White Horse
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There are some things that take on a permanent quality. Think Seinfeld episodes airing on a local TV station late at night or Brett Favre scrambling – somewhere, anywhere – to toss another touchdown. We might add marketers’ inability to track ROI … Continue reading
Posted in B2B Sales Lead Gen
Tagged Brett Favre, CRM, James W.Obermayer, Mark Twain, ROI, Seinfeld, SLMA, The Velos Group
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