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Price of permission-based b-to-b e-mail continues to drop

Posted on October 12, 2010 by dcoleman

The average price of permission-based e-mail lists for medium and large businesses decreased from $288 per CPM to $273 per CPM this fall, according to Worldata’s Fall 2010 List Price Index. Despite the drop in price, permission-based e-mail for medium- … Continue reading →

Global markets increasing appeal among b-to-b mailers

Posted on January 19, 2010 by dcoleman

Permission based e-mail b-to-b lists was the highest priced domestic category in 2009, according to Worldata‘s winter 2010 List Price Index. The index, which was released last week, showed that although it remained the highest priced domestic category the price … Continue reading →