Tag Archives: NFL

How b2b sales reps can keep the ‘close’ in perspective

Posted on December 16, 2010 by dcoleman

“When you lose, say little. When you win, say nothing.” Paul Brown When the New York Jets were racking up wins and in first place in their division earlier this season head coach Rex Ryan (right) – on the job … Continue reading →

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The Sweet Spot: For e-mail efforts, go micro instead of mass

Posted on March 2, 2010 by dcoleman

E-mails from United Airlines promoting flights from Chicago arrive in John Rizzi’s e-mail inbox on a regular basis. There is just one problem. Rizzi is based in Burlington, Mass.  “They’re sending me irrelevant e-mails week in and week out,” said Rizzi, … Continue reading →

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Hitting up sports fans not unlike pitching b-to-b products

Posted on November 25, 2009 by dcoleman

The season for professional sports teams runs several months, give or take, while baseball (read: Hot Stove League) has an interminable quality. Indeed, for sales and marketing executives working for any of the four major sports leagues (NBA, NFL, NHL and MLB) these days, keeping … Continue reading →

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