Tag Archives: Microsoft

The Sweet Spot: Finding the ‘voice’ of the customer

Posted on October 19, 2010 by dcoleman

B-to-b sales execs can be forgiven if they view the “close” as the culmination of what, in many cases, can be a long and arduous process. However, for marketing guru Ernan Roman, the term “close” is deadly for b-to-b reps, … Continue reading →

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Controlling your online destiny

Posted on October 14, 2010 by dcoleman

When everything is online In an interview with The Wall Street Journal in August Google CEO Eric Schmidt predicted that every young person one day will be entitled automatically to change his or her name on reaching adulthood in order … Continue reading →

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ZoomInfo introduces new business information platform

Posted on September 21, 2010 by dcoleman

ZoomInfo is rolling out sweeping improvements to its core technology. The b-to-b search engine, which has information on 5 million businesses and 50 million employees, on Tuesday announced a new platform designed to increase the demand for data on small … Continue reading →

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