Tag Archives: marketing automation

Sales and marketing alignment: A legitimate debate or more lip motion?

Posted on February 9, 2011 by dcoleman

Is the debate between sales and marketing alignment the b2b industry’s version of Waiting for Godot? If you think about it, the debate is rather Beckett-esque. Two folks wandering through the desert, waiting expectantly for someone named Godot to arrive. Vladimir … Continue reading →

Posted in B2B Sales Lead Gen | Tagged , , , , | 2 Comments

Scrub a dub dub; data need a good cleaning

Posted on October 20, 2009 by dcoleman

We recently caught up with Sam Zales, president of ZoomInfo, who just marked his first anniversary with the company. Zales spent a good part of the past year traveling the field, huddling with customers and locating the pain points. “The … Continue reading →

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