Tag Archives: Marc Benioff

Crafting the ‘unifying metaphor’ for marketing automation

Posted on January 20, 2011 by dcoleman

The number isn’t exactly proportional to the conversation. Roughly 3,500 companies worldwide have adopted marketing automation programs, according to Jeff Pedowitz, president-CEO of The Pedowitz Group, a demand gen agency, who said that such programs started to proliferate in the … Continue reading →

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Get your head in the Cloud

Posted on April 9, 2010 by dcoleman

Salesforce.com on Thursday continued its rollout of Chatter, which combines all of the elements of social networking with sales and marketing tools.   The technology was introduced at an one-day event, here in New York, that drew roughly 1,300 attendees. Chatter, which augments Salesforce.com’s platform, is … Continue reading →

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