Tag Archives: InTouch

Better landing pages keep customers from flying away

Posted on February 23, 2010 by Matthew Schwartz

For b-to-b sales executives aiming to improve their lead-generation efforts via their Web sites, there are several concrete steps they can take. For starters, in the layout of the landing page avoid most of the primary colors (red and orange are verboten, but … Continue reading →

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How to fire up cold calls

Posted on November 5, 2009 by Matthew Schwartz

When cold calling, sales execs shouldn’t be so quick to nuke the prospect’s voice mail; there may be some valuable information in the message about how to move forward. Don’t be afraid to cultivate relationships with executive assistants, for they … Continue reading →

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Seven prospecting rules that produce leads

Posted on September 3, 2009 by Matthew Schwartz

Guest Blog Seven prospecting rules that produce leads By Brian Carroll Roughly 92% of b-to-b buyers are open to cold calls if the sales person’s pitch is relevant, according to MarketingSherpa. That means that despite all of those poorly trained … Continue reading →

Posted in Lead Generation | Tagged , , , , , , | 21 Comments