Tag Archives: IBM

Business Blogging 101

Posted on November 30, 2010 by dcoleman

According to Socialtext, through 2009 16% (or 79) Fortune 500 companies actively blogged, including Advanced Micro Devices, Cisco Systems, IBM, Pitney Bowes and UPS. Just a wild guess that most other Fortune 500s are seriously thinking about getting into the … Continue reading →

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Being cool to cold calling

Posted on October 26, 2010 by dcoleman

Ruth Stevens, who consults on customer acquisition and retention, teaches marketing at Columbia Business School and blogs at HBR.org. She is past chair of the DMA Business-to-Business Council and has also held senior marketing positions at IBM and Time Warner. We got … Continue reading →

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The Sweet Spot: Finding the ‘voice’ of the customer

Posted on October 19, 2010 by dcoleman

B-to-b sales execs can be forgiven if they view the “close” as the culmination of what, in many cases, can be a long and arduous process. However, for marketing guru Ernan Roman, the term “close” is deadly for b-to-b reps, … Continue reading →

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