Tag Archives: HubSpot

The Sweet Spot: Sales training as perpetual beta

Posted on February 14, 2011 by Matthew Schwartz

Sean Black is founder-CEO of SalesCrunch, a social sales company focusing on sales training. He spoke with Follow the Lead about how b2b organizations can enhance their sales training and change their mindset about sales training from the short-term to … Continue reading →

Posted in Best Practices | Tagged , , , , | 2 Comments

How folks used to ‘follow’ the Grateful Dead. Sound familiar?

Posted on August 12, 2010 by Matthew Schwartz

“The wheel is turning and you can’t slow down, You can’t let go and you can’t hold on, You can’t go back and you can’t stand still, If the thunder don’t get you then the lightning will.” Jerry Garcia, the … Continue reading →

Posted in B2B Sales Lead Gen | Tagged , , , , | 5 Comments

Study: Leads for less with social media

Posted on March 1, 2010 by Matthew Schwartz

It could be another element to help break down some of the resistance swirling around b-to-b sales and marketing executives toward social media: a new report showing that pull marketing tactics, such as search, blogs and social-media tools, generate cheaper leads … Continue reading →

Posted in Social Media Marketing | Tagged , , , | 1 Comment