Tag Archives: Google

When everything is online In an interview with The Wall Street Journal in August Google CEO Eric Schmidt predicted that every young person one day will be entitled automatically to change his or her name on reaching adulthood in order … Continue reading

Posted in B2B Sales Lead Gen | Tagged , , , , , | Leave a comment

Salesforce.com on Thursday continued its rollout of Chatter, which combines all of the elements of social networking with sales and marketing tools.   The technology was introduced at an one-day event, here in New York, that drew roughly 1,300 attendees. Chatter, which augments Salesforce.com’s platform, is … Continue reading

Posted in Best Practices | Tagged , , , , , , , , , , , , | Leave a comment

Guest Blog | Steven Woods There seems to be a bit of schizophrenia in b-to-b marketing these days.  The excitement and interest in social media, and all it can do, is palpable.  However, the number of companies that are making … Continue reading

Posted in Social Media Marketing | Tagged , , , , , , , , | 9 Comments

We can forgive b-to-b sales and marketing executives for being skeptical about doing a deep dive into social media. The lack of ROI (not to mention the constant hype) has prevented many companies from investing real money into social networks. … Continue reading

Posted in Social Media Marketing | Tagged , , , , , , , , , | 3 Comments

It was still dark when we awoke Thursday to catch an early morning seminar titled, A Brave New World - Responding to Shifts in the Selling/Buying Model. With yet another Nor’easter about to bear down on Manhattan, it would have been … Continue reading

Posted in Social Media Marketing | Tagged , , , , , , , , , , , , , | 8 Comments

Social-networking site Facebook has passed search-engine giant Google to become the top source for traffic to major portals such as Yahoo and MSN, according to Web measurement firm Compete Inc. (per the San Francisco Chronicle). It’s little wonder that Google … Continue reading

Posted in Social Media Marketing | Tagged , , , , | Leave a comment

Here’s a sobering bit of information as the new year beckons: Small businesses are set to ramp up their spending on social media marketing, but research on its effectiveness has been mixed, according to a new report by Citibank (per eMarketer). Considering … Continue reading

Posted in Social Media Marketing | Tagged , , , , , , , , , | Leave a comment

By Matthew Schwartz In the recently released movie “The Informant!” Mark Whitacre (Matt Damon), does voice-over stream of consciousness assessing his time-saving habits (“I’ll even floss in the shower while the conditioner is in my hair”). Whitacre, who in the 1990s … Continue reading

Posted in B2B Sales Lead Gen | Tagged , , , , , , | 4 Comments