Tag Archives: Genius.com

Don’t make marketing automation so murky

Posted on January 25, 2011 by Matthew Schwartz

“Maybe you had too much too fast, or just overplayed your part.” – Robert Hunter Despite the constant chatter in b2b sales and marketing departments about the importance of marketing automation to drive revenue, the adoption rate of such programs … Continue reading →

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‘Dialing for Dollars’ is getting quite expensive

Posted on August 5, 2010 by Matthew Schwartz

“In theory there is no difference between theory and practice. In practice there is.” - Yogi Berra We thought of one of the great Yogiisms (above) to describe a new report showing a major disconnect between the strategies of today’s marketers … Continue reading →

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Study: Schisms between sales and marketing dissolving

Posted on May 6, 2010 by Matthew Schwartz

We’ve heard the laments from both sides of the table time and again: Marketing execs think sales executives fail to appreciate the trouble they go through trying to separate the good leads from the bad and sales execs, more often … Continue reading →

Posted in B2B Sales Lead Gen | Tagged , , , | 8 Comments