Tag Archives: Forrester Research

Sans buy-in from C-level, forget about building social networks

Posted on June 3, 2010 by Matthew Schwartz

There seems to be a growing consensus that unless senior managers pick up their sales and marketing VPs by the lapels and tell them to aggressively pursue a social-marketing strategy that can tie back to goals and objectives, companies will continue … Continue reading →

Posted in Social Media Marketing | Tagged , , , , , | 1 Comment

When social media ‘will be like air’

Posted on May 25, 2010 by Matthew Schwartz

Charlene Li sympathizes with b-to-b sales and marketing managers who, despite the explosive growth in the last 18 months, remain skeptical and/or skittish when it comes to using social media as a vehicle for sales lead generation.  “I can understand … Continue reading →

Posted in Social Media Marketing | Tagged , , , , , , , | 8 Comments

For new sales leaders, it’s past time to update the playbook

Posted on September 8, 2009 by Matthew Schwartz

By Matthew Schwartz In June 2006 Brett Wallace was at Boston Red Sox game with his wife and some close friends when he bumped into former chairman-CEO of General Electric (and business swami) Jack Welch.  Wallace, who had just been … Continue reading →

Posted in Best Practices | Tagged , , , , , , , , , , | 1 Comment