Tag Archives: Follow the Lead

John Hasbrouck is founder and president of NewLeads, which provides custom integrated software for companies seeking to boost the quality of the leads they gather from trade shows. He spoke with FTL about how b2b sales execs can take better … Continue reading

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Guilty: Washing our hands of data hygiene Data hygiene. It seems like everyone in the b-to-b sales-and-marketing chain wants to wash their hands of it.  Everyone is responsible, and no one responsible. It’s a chronic problem for b-to-b sales organizations … Continue reading

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As 2009 winds down – and 2010 riding in on a wave of uncertainty – it’s probably a good time to take stock of ZoomInfo’s blog, Follow the Lead, which was introduced last summer with the aim of helping sales … Continue reading

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